ETC Finance Appoints Lana Gasimova in Accelerated Expansion

ETC Finance is delighted to announce the appointment of Lana Gasimova as its new Head of Business Development, marking the beginning of an exciting new chapter for the company.

As the firm expands its operational capability and strengthens its internal infrastructure, the London based financial consultancy is now primed to welcome a broader and more ambitious portfolio of clients. Gasimova’s appointment signals ETC Finance’s commitment to elevating its impact across the hospitality sector and accelerating its long-term growth strategy.

Founded in 2009, ETC Finance has earned a trusted reputation for supporting a wide spectrum of hospitality businesses, from single-site boutique hotels and Michelin-level restaurants to multi-site food, drink, retail, and leisure groups. The firm specialises in delivering strategic, growth-focused financial support tailored to the unique needs of restaurants, hotels, catering firms, and operators looking to build resilience and plan with confidence for the future.

Gasimova joins ETC Finance with an outstanding track record in luxury hospitality, having held pivotal roles with The Hilton Group and Marriott Hotels. Known for cultivating deep client relationships, elevating premium experiences, and driving commercial growth, she brings the vision and expertise needed to steer ETC Finance into its next phase of expansion. Her ability to connect with high value clientele, combined with her strategic mindset, positions her as a powerful force in shaping the company’s evolution.

With Gasimova at the helm of business development, ETC Finance embarks on a transformative journey, one defined by innovation, strengthened partnerships, and a renewed commitment to delivering exceptional value to hospitality businesses across the UK and beyond.

Lana Gasimova, Head of Business Development at ETC Finance

ETC’s Operations Director, Andrew Carr said: “This is a pivotal moment for ETC. With increased capacity and Lana’s exceptional expertise from the high-end hospitality sector, we’re not just expanding our client base, we’re executing a strategic vision to elevate service standards and deliver unparalleled value. Our focus is on sustainable growth and setting new benchmarks in client experience.”

Lana Gasimova explains "Joining ETC Finance as Head of Business Development felt like the right step for my professional journey. I was drawn to the company’s vision, values, and commitment to innovation. With my experience in the hospitality sector, I’m eager to bring a fresh perspective to our growth strategy. In the coming year, my focus will be on deepening client relationships, enhancing our commercial approach, and developing business initiatives that support sustainable, long-term success"

With expanded capacity and strengthened capabilities, ETC Finance is set to accelerate its growth trajectory in 2026 and beyond. 

The company is committed to expanding its market presence and elevating its client facing services. A key focus is on actively contributing to the success of multiple fledgling businesses and SMEs, while simultaneously continuing to boost established, recognised brands. A strategy which includes ongoing investment in strategic partnerships.

Watch this space - exciting developments are on the horizon for ETC Finance.

Find and connect with Lana online today.